Uses and Gratifications of California Gurls by Katy Perry

As songs have many different genres, this pop song would offer identification to people who like pop. This would mean that they would have a sense of belonging with people and indentify themselves with a group of people. This would also differentiate themselves from people who listen to other genres and thus would be able to be indentified with this group.

This music video would also offer escape to the audience, as it would allow them to be lost into this world that the music video has created. This is also reinforced by the nature of the world that has been created by the music video, as it is largely surreal compared to the real world, which offers escape to people from their jobs and the same daily routine as it is different and they would feel the need to explore.

There is an obvious sense of entertainment in this music video, which is created by a few different aspects. One of them is the actual music. People will find this enjoyable to listen to and will get entertainment from doing so. Another aspect is the music video itself. It has components of humour tied in with a sense of a story unfolding leadingto an increase in entertainment, as you want to see what happens. This video also uses sex appeal as a way of creating entertainment. It features a lot of women, which are dressed in revealing clothes who dance around. This adds to the entertainment, especially to the male population, as they will get a lot of entertainment from seeing this.

This music video would also create gossip between people who may or not being friends filling the need for them to talk about things. They would want to talk about this since she is a worldwide star and the fact that this quite an extravagant music video. They may also want to talk about how snoop dog teamed up with Katy Perry to make this music video, which seems to be an unlikely pair as they both make music for different genres.